The Platform

 

Viral Service Briefing

Platform Site: MyHome

Tag Line: Where going viral is fun again!

 

Brand History: We, at MyHome, started off as a small site mainly used by shut-ins. By providing moment-to-moment, live analysis of Car Talk and People’s Pharmacy, a healthy community was born for folks interested in learning the social world of the wide web.

While other social media platforms emerged with their own messaging software, we stuck to classic chatroom communication for minimalist information such as  A/S/L. Gradually, as an increasing amount of users divulged more information, they grew bored with the same advertisements targeted specifically for them. At MyHome, nobody knows what kind of paid content they might see.

Demographics: MyHome is currently designed for those who are stuck indoors. Whether self-quarantined or living without a car in an assisted living or hospital facility, social distancing does not require isolation. Those who particularly enjoy MyHome are roughly 50-75 years old with limited cooking ability. Instead, they prefer to upload blurry, digital pictures of home-made, boxed brownies and post them for friends to see. These friends then re-post the homemade brownies, assuming others won’t know it’s somebody else’s photograph. Once the homemade brownie photo has been shared multiple times, another cooking success must be documented. This information, while somewhat misleading, will inform everyone that everyone is baking.

Our Sponsors: Sponsors include products that, while not technically relevant, still exist. Duracell, SanDisk, KikWear and Sharper Image are just some of the important brands we find crucial to our development.

Quarterly Goals: MyHome does not strive for large economic growth. Instead, MyHome is a process that explores the inner depth of communication through online existence. Without a physical presence, we feel MyHome can break down the boundaries of fiction and nonfiction in an effort to build the ultimate viral performance. For this quarter, MyHome nurtures the motivation of many would-be bakers and cat-owners to upload the most generic photos possible so that anybody could be responsible for their content.

Emergency, Get-Out Plan: Should our platform cause any political, social, financial or ethical complications within an online or physical reality, we are fully able to infect MyHome with a mutated virus. In the event of a pandemic, all social-distanced socializing can be heard over People’s Pharmacy.